Hello! Welcome to my portfolio page.

I’m a freelance creative director and art director with a background in storytelling-driven advertising.
I specialize in shaping visual narratives that feel cinematic, human, and emotionally intelligent—whether it’s a brand campaign, a short film, or a social-first piece.

My strength lies in turning briefs into compelling creative direction, from big-picture concepting to the finer details of tone, mood, and visual world-building. I work across formats, collaborate seamlessly with diverse teams, and bring clarity and intention to every step of the process.

Currently based in Berlin, working globally. Let’s build something memorable.

Born in Hong Kong and raised in Costa Rica, I initially pursued Business Administration before realizing my true calling lay elsewhere. I packed my bags and moved to South Beach, where I attended Miami Ad School and discovered a passion for advertising—along with a pretty decent tan.

My career soon took me around the world, from New York and Shanghai to Madrid and ultimately to Berlin. For over a decade, I was part of the core creative team for smart at BBDO Berlin, helping make smart the most awarded brand in Germany and contributing to BBDO’s best ADC Germany result in 2017.

In 2018, I joined Jung von Matt / Havel as part of the agency’s founding team, where my creative leadership was pivotal in achieving a 100% pitch success rate and securing the agency’s first clients. After that, I moved to Innocean Berlin, working primarily on Hyundai Motor Group and deepening my experience with global brands.

I’ve served as a juror for major industry awards including the Clios, One Show, Eurobest, Young Lions and New York Festivals. I’ve also taught at Miami Ad School Berlin since 2015 and continue to find joy in mentoring the next generation of creatives.

My work has earned recognition from Cannes Lions, LIA, the Clios, New York Festivals, Eurobest, and ADC Germany.
Outside of advertising, I create artwork through painting, illustration, and mixed media.

After recently completing a sabbatical year, I now document my travels on Instagram—exploring the world curiously and creatively.