After winning the pitch for Austrian eyewear brand neubau last year, we created a campaign for 5 collections for the year 2021. As a part of a new brand strategy of “Join the Sustainable Avantgarde” that we created for the brand, our goal was to combine the world of fashion with environmentally friendly production processes and materials. By creating beautiful and emotional editorial images shot in nature, we broke the stereotype of eyewear imagery which usually tends to be shot in a studio.
Due to the pandemic, we had the challenge of having a remote production in South Africa from Berlin/Linz - ranging from live castings, styling and the shoot itself. Executed wonderfully by photographer Nadia von Scotti - along with a teamwork and workflow that transcended geographic barriers, we were extremely happy with the results.
Agency: Jung von Matt / Havel
CCOs: Lukas Liske, Daniel Schweinzer, Jonas Bailly
Creative Direction: Shelley Lui
Text: Timo Fiebig
Art Direction: Alice Gebhardt, Cira Steiper, Nicholas Jamieson
Editing: Serif Karakoyun
Account Management: Maximilian Gutt-Will
Art Buying: Karen Blume
Photography / Direction: Nadia von Scotti
DOP: Dylan Boerstra
Styling: Chrisna de Bruyn
Hair and Makeup: Alex Viljoen