Shelley Lui // Creative Director

In order to show the bold and rebellious attitude of Café Royal in the 2019 “Be Royal” campaign, we also reflected this character in the concept and execution of the product shots. In order to do this, we aimed to create scenarios that were unseen and that broke the conventional ways of portraying coffee.

Agency: Jung von Matt / Havel
CCOs: Lukas Liske, Daniel Schweinzer
Creative and Art Direction: Shelley Lui
Director: Jean Poisson